newly created post of vice president of brand. Mack will start in her new role on April 19. 

Mack, formerly vice president corporate marketing strategy at L’Oréal USA, will be in charge of marketing, strategy and social media communications for the beauty brand that was launched by Emily Weiss as an online business in 2014.

Before joining L’Oréal, Mack notably worked on the European launch of US make-up label It Cosmetics, and also held marketing posts at Tarte Cosmetics and Pureology.

Glossier is active in seven countries, including France, the latter through an e-shop active since 2018, and also operates a handful of concept stores in the USA, in New York, Los Angeles and Atlanta.