Kolorless haircare, a new brand of hair-oriented cosmetics, boasts packaging that features fresh, playful colors. The gradient packaging was designed by freelance creative director and designer, Han Goa.

As a central

point in the company's branding, the colors used for the visual aspects of the packaging offer a complementary balance of gradient hues for an aesthetically pleasing package. Consumers can admire the different hues of pastel colors–from avocado green to kiwi orange; the Kolorless Haircare packaging is reminiscent of breezy summer days. In addition, the packaging's sleek and minimalist layout is complete with a mix of serif and sans-serif fonts.

Moreover, the paper box packaging used to encase the haircare product is recyclable, making for an environmentally friendly purchase.

Image Credit: Trendland