The Phyto Color Permanent Hair Color Dye goes above and beyond just depositing color in 15 shades, since it boasts benefits to support the hair and scalp. Available in 15 shades that

range from light blonde and brown cappuccino to black, the permanent color hair dyes share the benefits of botanical pigments that are intense but not irritating on the scalp.

Thanks to an ingredient by the name of epaline, the hair dyes release anti-irritation, anti-itching and anti-drying properties for added comfort, along with hydrating jujube bark extract for extra nourishment. The ammonia-free hair dyes can be applied from root to tip and they help to provide total gray coverage at home with ease.

As more people explore salon treatments that they can do themselves at home, consumers are searching for formulas that are high-impact yet gentle and beneficial.