Shaz Rajashekar and Kiku Chaudhuri, the sisters and founders behind Shaz & Kiks, are first-generation Indian Americans who were inspired to create a new product collection inspired by Ayurvedic beauty rituals. The

innovative new releases include a 100% waterless hair cleanser that taps into the power of Multani Mitti, Indian Fuller's Earth clay, and no detergents or sulfates. Unearth Yourself is a balancing clay hair cleanser for all hair types that's entirely plant-based, rich in minerals and beneficial for removing build-up and dry flakes. Powered by ingredients like jojoba, clary sage, amyris and tea tree oil, the product is deeply cleansing, yet gentle when it comes to keeping natural oils in balance.

The brand also makes a pre-wash called Back to Your Roots that helps to strengthen and rebalance.