As an extension of its Hairdresser's Invisible Oil collection, Bumble and bumble is introducing the Hairdresser's Invisible Oil Ultra Rich to deliver deep hydration to dry hair. This range includes a trio

of products, a Shampoo, Conditioner and Hyaluronic Treatment Lotion geared towards providing up to 72 hours of hydration, humidity protection, frizz reduction and nourishment from scalp to ends.

The Hairdresser's Invisible Oil Ultra Rich collection is suited for all hair types and textures, ranging from 4C to 1A and the formulas share the benefits of skincare-grade hyaluronic acid and Kalahari Melon Seed Oil. As the brand describes, "We developed Ultra Rich after noticing an unmet need for deep hydration, particularly for consumers with extremely dry, thick, frizzy hair. Formulated with powerful skincare-inspired ingredients, these products combined are able to provide hydration for days."