Face The Future expands its portfolio to include hair and coloring care. The brand is extended its already established range of premium skincare through partnerships with haircare brands such as Hairburt, Umberto

Giannini, and R+Co.

Face The Future is an online beauty retailer. The brand history finds its expertise in cosmeceutical skincare, which will remain at the forefront of its business model. However, seeking to diversify its product offerings, the retailer is expanding into the haircare and color cosmetics sector to provide a complete beauty experience, similar to a one-stop-shop model. Currently, the brand is accepting approaches from hair and color companies to partner with in search of those who are willing to "commit to increasing brand awareness within our existing, loyal customer base."

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