Water-Activated Volumizing Powder Shampoos - SexyHair Debuted the Powder Play Shampoo & Conditioner (TrendHunter.com)
SexyHair, the popular hair care brand, recently expanded its portfolio with the introduction of the new Powder Play Shampoo and Conditioner. The water-activated volumizing powder products offer 50% more volume and are
color safe and formulated without preservatives or silicones. The shampoo is formulated with caffeine and tapioca starch to offer lift and fullness while the conditioner boasts collagen to ensure long-lasting styles.
The brand's new powder-to-lather shampoo and powder-to-creme conditioner were designed to reduce the products' environmental impact since they use 99% less water than the brand's standard liquid shampoo or conditioner. According to the brand, "these fun to use powders activate when mixed with water to deliver salon quality performance in a compact, sustainable form."