Redken wants to help consumers during their busy lives to look and feel fresh. The cosmetic brand is rolling out 10-Minute Hair Color gel lacquers for quick on-the-go hair dye touch-ups to

accomplish this. The new gel lacquers are ideal for fast walk-in appointments, add-on service, and root touch-ups.

The hair company understands that it isn't always easy and accessible to keep up with covering gray hair. It can be challenging to find the time and the funds for bi-weekly salon visits. Redken's new hair dye solution allows users to keep their hair looking fresh without sacrificing much time throughout the day. After only 10 minutes, the formula provides 100% coverage. The product is available at Ulta salons across the U.S.

Image Credit: Redken