WOC Haircare Brands - Sundial Pays Tribute to Madam C.J. Walker with Products for Textured Hair (TrendHunter.com)
Unilever's Sundial Brands is paying homage to Black beauty icon Madam C.J. Walker, who became one of the first self-made millionaire women after launching her namesake brand. The brand is collaborating with
Walmart for the new launch, aptly named Madam by Madam C.J. Walker.
The collection is designed for textured hair and includes 11 new products. Each product is formulated with damage-defying ingredients designed to respect and protect textured, curly, and coiled hair. The Madam by Madam C.J. Walker range introduces the brand's new Scalp to Strand System. The system's proprietary technology helps repair and strengthen the hair from the roots to the ends. It is suitable for heated, relaxed, natural, and protective hair styles.
Image Credit: Sundial