Ceremonia is a new haircare brand from Babba Rivera, CEO and founder of the branding agency ByBabba, and it was specifically created with the Latin American community in mind. As Rivera describes,

"Hispanics spend 46% more on hair care products than non-Hispanics but there is an immense scarcity of products that adhere to their values and needs."

The brand's first product, Aceite de Moska, is a hair oil that helps to optimize natural hair strands and truly nourish them rather than providing a short-term fix with toxic ingredients. As such, the product is free from silicones, parabens, sulfates, and phthalates. The hair oil is made with ingredients like Brazilian pataua oil, aloe vera and castor oil, and it takes inspiration from a treatment that boosts scalp health and shine, all the while reducing frizz.

Image Credit: Ceremonia