Better Natured is introducing a new line of naturally-derived, professionally developed, permanent hair color that's rich with nourishing ingredients, including a triple plant-milk blend of Tahitian palm, coconut and orchid milk. The

hair colors are designed to deliver high-quality results without compromising on hair health or ingredients.

The liquid-crème formula is said to be gentle on the hair and scalp and it allows plenty of room for people to customize a shade exactly to their liking. As a result of using the nourishing hair colors, consumers can expect rich, multi-dimensional color that lasts for up to eight weeks and offers full gray coverage. The Better Natured hair colors are offered in 26 shades, ranging from neutrals to daring reds, purples and blues.

Image Credit: Better Natured