Everist is a clean, zero-waste beauty company and it's now venturing into the haircare category with an innovative waterless haircare concept. The waterless shampoo and conditioner formulas take the form of concentrates

that are activated at the time of use and packaged without single-use plastic. The concentrated formulas are plant-based, vegan, cruelty-free and made without preservatives, sulfates or silicones.

The Waterless Haircare Concentrates Starter Kit shares a pair of products that are packaged in tubes. As the brand says, "at 3x concentrated, a whole bottle of shampoo (or conditioner) fits in a 100ml travel-friendly aluminum tube."

As many consumers are now realizing, water is often listed as the first ingredient in a wide variety of beauty and household products, and to reduce packaging waste, they are turning to concentrates instead.

Image Credit: Everist