The Hally x Ava Philippe Hair Dye stands out as the first ammonia-free hair dye and it was created as part of a collaboration that promises to transform how hair is dyed

at home.

The collab between the hair dye brand and Ava Philippe includes a limited-time purple 'Purple Ava-lanche' hue that turns hair a cool, dusty color of lilac. Purchasing the Purple Ava-lanche Color Cloud kit provides all the essentials, including the foaming developer, latex-free gloves and a pair of hair clips. To make the at-home hair dye experience one that's more soothing than stressful, the kit also includes undereye Gpels and de-stress putty.

The demi-permanent dye is designed to be gently on hair yet effective for locking in color, all the while providing nourishment and added benefits from ingredients like aloe, ginseng and lavender.