Utilitarian Luxury Packaging - The Chanel Factory 5 Collection Plays with Unconventional Packaging (TrendHunter.com)
Chanel Factory 5 is a 17-piece limited-edition collection of products that was created to celebrate a century of the iconic No5 fragrance. The collection consists of shower gels, bath tablets, body creams
and lotions, soaps and shower gels in unusual packaging that's designed to look like everyday objects.
While the No5 Shower Gel is packaged to look like a large tin of paint, the No5 Bath Tablets come in a clip-top bucket. There are also several refills and reusables in the collection, so that the experience of the brand can continue to live on. The range also includes black and white decorative tape, as well as a cone-shaped mystery box that is full of surprises.