The Campaign for Wool—which is initiated by its Patron, His Royal Highness The Prince of Wales—and Holt Renfrew launched a sustainable coat collection that "brings together a diverse community of woolgrowers, fashion

designers and artisans from across Canada and around the world." This installment marks The Campaign for Wool's 10th global anniversary.

Canadian designers LINE and Smythe were invited to participate in the sustainable coat collection. The aim of this initiative is to shine a spotlight on the "magic of wool," emphasizing both the functional and aesthetic qualities of the material. Because it is a natural fiber, wool is a natural insulator, as well as durable, renewable, biodegradable, multi-climatic, and easy-to-care-for. All silhouettes in the capsule carry a distinct elegance that can be styled for any occasion.

The sustainable coat collection launched on September 24th.

Image Credit: The Campaign for Wool