Luxury fashion label Burberry has launched a pop-up shop called 'Imagined Landscapes' in London's high-end department store, Selfridges. The pop-up aims to promote the brand's new outerwear collection and is the first

of several temporary stores that it will open globally.

The new pop-up will carry a selection of exclusive Burberry items, including t-shirts, knitwear, pants, and other outerwear pieces. According to the company, 'Imagined Landscapes' was inspired by Burberry's first immersive pop-up store in Jeju Island, Korea, where it built a large, “mirrored structure” that intended to represent its connection to the outdoors.

Similarly, Burberry's newest immersive brand experience intends to take shoppers on a “journey of discovery” as it showcases “trench coat and jacket silhouettes in a series of inspirational pop-ups that blur the line between nature and technology.”

Image Credit: Burberry