Brand Spotlight: MACQUEEN

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When you combine the words “My Awesome Cosmetics” and “QUEEN” you get K-Beauty brand MACQUEEN New York. Its extensive lineup of items includes skin care,

makeup, makeup tools, hair treatments and sun care. All of MACQUEEN New York’s products are made in Korea, and formulated with ingredients that are safe for skin and the environment. Its products also have a considerably shorter shelf life to maximize the efficacy of the ingredients.

In the world of Korean cosmetics, MACQUEEN New York, sometimes referred to by its abbreviated form “MQNY, ” adopts a straightforward yet effective approach to makeup. The brand’s philosophy is to enhance the wearer’s natural features with fuss-free products that allow anyone − from beginners to pros to those with busy, on-the-go lifestyles − to craft unique makeup looks effortlessly. Since our 2019 Brand Spotlight feature on MACQUEEN, the Korean brand has added many more exciting products to its arsenal.

All-Encompassing Eyeliners

Whether you’re going for chic cat eyes or a doe-eyed puppy liner look, MACQUEEN New York has got all the bases covered. Its all-time bestseller, the Waterproof Pen Eyeliner, comes in natural-looking deep black, brown black and deep brown. Fitted with a beginner-friendly ultra slim brush, the liner ensures a smooth application from start to end.

If you’re not into brush tip liner, try the Big Waterproof Pencil Gel Liner, which features a creamy texture that glides smoothly on skin. The multifunctional product can also double as a creamy eye shadow! Available in ten colors, varying from dark earthy tones to light creams and pinks, this gel liner is perfect for highlighting your lower lash lines to illuminate your eyes.

Looking to master your gel eyeliner game? The Pro Fit Auto Gel Eyeliner boasts brilliant color payoff with its quick-drying gel-type formulation that won’t tug on skin, making it a breeze to use.

Jewel-Tone Eye Glitters

MACQUEEN New York’s collection of glitter eye makeup makes crafting all kinds of glam looks effortless. In a quick-drying and easy-to-wear formula, the Jewel-Poten Eye Glitter promises to add jewel-inspired dazzle to your eyelids. Its three color options are champagne gold (#01 Kitten Diamond), pink rose (#02 Retro Ruby) and copper orange (#03 Orange Topaz) to suit different skin tones and undertones. The long-wearing eye glitter also comes with a doe-foot applicator for mess-free application.

If you’re looking for a shimmery yet creamy eye shadow, MACQUEEN New York’s Jewel-Prism Jelly Balm Shadow ticks all the boxes. Enriched with skin-nourishing ingredients such as jojoba seed oil, coconut oil and shea butter, this buildable formula allows you to craft soft-glam everyday looks and full-glam evening makeup with just one product.

MLBB Lip Tints

When it comes to lip makeup, MACQUEEN New York’s lip tints are distinguishable from others thanks to the unique glass bottle packaging. One of the brand’s perennial bestsellers, the Creamy Lip Tint is famed for its smudge-free formulation and signature colors. Another high-demand item is the Air Cotton Tint, which is known for its airy-light fit and smooth, matte finish.

Relatively new to the collection, the Serum Tint provides vivid color payoff with a lustrous, high-shine finish. As its name suggests, the Serum Tint formula is equipped with skin care benefits, thanks to plant-based oils and raspberry and honey extracts that provide intense nourishment and fortify the skin’s ability to retain moisture.

All about the sultry lip look? The Jelly Plumping Water Tint boasts a water-gel consistency that delivers intense color payoff in a non-sticky and moisturizing finish. Available in five juicy shades, ranging from a spectrum of reds to coral pink, the Jelly Plumping Water Tint stays put after hours of wear. It’s infused with Volufiline and hyaluronic acid to provide lips with a smooth and hydrating finish and prevent skin from flaking.

Fans of velvety lippies will appreciate the Baked Velvet Tint. Coming in six MLBB shades inspired by autumnal fruits, the lip tint delivers a luscious color payoff even without lip primer. The long-wearing formula is packed with nourishing and revitalizing fruit extracts, leaving lips looking fresh and smooth for hours.

Lovely Lip Balms & Oils

A trusty lip balm is essential to completing a no-makeup makeup look. MACQUEEN New York formulates lip care products with skin care benefits, and they come in cute aesthetic-themed packaging! The Loving You Tint Lip Balm will instantly coat your lips in a natural-looking tint with its smudge-proof and buildable formula. Rich in shea butter, avocado and macadamia seed oil, the lip balm adheres closely to skin with a non-sticky and long-lasting moisturized finish. 

Perfect for gifting, the Better Than Kiss Lip Balm is available in two versions for him and her. The men’s option comes in sleek black packaging, while the women’s version comes in baby pink packaging. Lightly tinted and infused with ceramide, the lip balm delivers a nourishing and protective layer over lips, with a soothing coconut scent to boot.

If it’s plump and glossy lips you’re after, MACQUEEN New York’s got you covered with its Volume Fix Essential Lip Oil. Packed with moisturizing oils alongside honey, ceramide, Vitamin E and glycerin, this lip oil makes healthy-looking lips easily attainable in just a single swipe. It’s complete with a silicone tip for hygienic and easy application.

The innovative tinted lip balm Heart Plumper Tint Glow also deserves a mention. With a bright green, heart-shaped center, the Tint Glow is fitted with optical illusion color technology to make lips appear fuller.


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