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Each year, Pinterest offers a trend prediction report based on the most popular Pinterest searches. The image-sharing social media platform’s latest report, the Pinterest Predicts 2022, covers over 175 biggest trends across 13 categories including fashion, beauty, well-being, food and drink, hobbies and interests, celebrations, home, tech, travel, pets, parenting and finance.
Below are the rising trends in fashion. The bracketed numbers indicate the year-on-year increase of terms that were highly searched and saved on the platform. If you’re in need of fashion inspirations, these hot topics can help! In February, we’ll also cover beauty trends 2022 as forecasted by Pinterest. For the full report, please visit pinterestpredicts.com
Dopamine Dressing
According to Pinterest, this year is all about dressing up in rainbow colors (think Olivia Rubin, the British fashion designer famous for collections in pastel rainbow palettes). From feel-good fuschia to electric blue, outfits in vibrant color palettes will be popular this year among all genders and age groups.
Rainbow Dress Women +2x
Fuchsia Dress Outfit +4x
Electric Blue Outfit +140%
Vibrant Outfits +16x
Gradient Dress +95%
Hot Horology
One of the main trends to watch out for is distinctive timepieces! Perhaps fueled by nostalgia, Gen X and boomers are more into oversized clocks, old-school watch bracelets and luxury men’s watches than ever.
Men’s Luxury Watches +6x
Trendy Watches +6x
Oh My Goth
Goth fashion gets a modern makeover. Mix goth style with unexpected elements in your outfit, like business wear or cowboy fashion. Alternatively, incorporate this aesthetic in baby clothes or PJ sets.
Goth Business Casual +90%
Goth Cowboy +70%
Goth Baby Clothes +120%
Goth Pyjamas +185%
Check Yourself!
From fashion and nail art to home décor and even food, the black-and-white checkered aesthetic checks all the right boxes, especially for millennials and boomers.
Checkerboard Pattern +160%
Checkered Suit Men +95%
Hellenistic Revival
Gen Zs look to elements from ancient Greece like Corinthian décor, Greek mythology and coin jewelry for aesthetic inspo.
Ancient Greek Jewelry +120%
Ancient Greece Aesthetic +65%
Lounge-erie
Look good and feel good at all times – even when you’re home alone. Lounge in a silk or satin set or one-piece to feel sexy and comfy.
Lounge Lingerie +96x
Transparent Nightdress +5x
Men’s Pajamas +2x
Silk Nightdress Aesthetic +8x
Satin Nightie +2x
Pearlcore
Pearls have long been coveted accoutrements for women, and now men are beginning to wear such accessories too, like pearl necklaces. Iridescent nails, pearly gowns and pearl-themed parties and weddings are also on the rise.
Pearl Dress +3x
Pearl Necklace Men +7x
Pearl Ring Simple + 2x
Others:
As people turn to easy getaways, resorts and lakes have become the new hot spots. Ultra-romantic wedding gowns patterned with celestial motifs take center stage as people long for retro cosmic vibes. Gen Zs go beyond Lele Sadoughi’s bejeweled headbands to add bling to almost every part of the body, from the ear and teeth to toe nails and around the eyes. Last but not least, BFF rings are having a moment as besties showcase their friendship with accessories.
Lake Trip Outfits +3x
Resort Holiday Outfits +60%
Moon Wedding Dress +180%
Ear Curation +3x
Friendship Ring +50%
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