Brand Spotlight: By Wishtrend

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Korean beauty brand By Wishtrend wants to be part of your journey to brighter, healthier skin. The cruelty-free brand’s research team has each individual’s skin care

needs in mind when developing the best formulations to tackle different skin concerns. By Wishtrend keeps improving itself by listening to customer feedback and incorporating it into the creation of its products, which are 100% made in Korea.

By Wishtrend is best known for its Vitamin range, which helps to even skin tone, lessen the appearance of scars and dullness, and promote a youthful complexion with optimum dosage of Vitamin C. Boasting anti-inflammatory properties, its Propolis range is also gaining popularity.

By Wishtrend

Propolis Range

By Wishtrend’s Propolis range has stirred excitement in the beauty realm. For those unfamiliar with propolis, it is the holy grail to combat acne. Propolis, or bee glue, is a resinous mixture of tree sap and beeswax produced by bees. Known for its healing properties, this skin care ingredient helps to fade acne marks, prevent acne formation, promote skin elasticity and even complexion. By Wishtrend’s Propolis range includes the Quad Active Boosting Essence and Polyphenols in Propolis 15% Ampoule.

The Quad Active Boosting Essence uses 1% propolis extract, honey ferment filtrate, black tea ferment and extracts from white mulberry, Indian lotus, magnolia berry and willow bark to provide anti-inflammatory, anti-pollution and anti-bacterial benefits. Quick-absorbing without leaving a sticky feel, it can be used after cleansing skin to optimize the benefits of the Polyphenols in Propolis 15% Ampoule.

The Polyphenols in Propolis 15% Ampoule reduces blemishes, boosts skin’s immunity and improves dull complexion with 15% propolis extract from the Auvergene volcanic region in France. It combats free radical damage thanks to catechin and quercetin – two polyphenols that serve as great antioxidants. The ampoule also soothes and hydrates acne-prone skin, and prevents breakouts by controlling sebum production with houttuynia cordata (heartleaf) and witch hazel extracts. Boasting a smooth and non-sticky texture, it works well on even the most sensitive skin.

Propolis Range

Stay on the lookout for the brand’s propolis cream launching this year!

Vitamin Range

By Wishtrend’s Vitamin range fights against acne and acne scars with vitamin tree (a.k.a. sea buckthorn) water. Vitamin tree is rich in Vitamins C and E, which protect skin from free radicals caused by UV rays and help give skin a healthy glow.

The brand’s Pure Vitamin C 21.5% Advanced Serum is its leading bestseller. Loaded with 21.5% l-ascorbic acid (soluble Vitamin C) and 70% vitamin tree water, this highly concentrated serum helps fade acne scars and even out complexion in just a couple of weeks. It’s recommended for those with dry, rough skin, but it may be too strong for sensitive skin.

Made for those with sensitive, oily or combination skin, the Pure Vitamin C 15% with Ferulic Acid is a milder version of the Pure Vitamin C 21.5% Advanced Serum. Containing 15% l-ascorbic acid, 0.5% ferulic acid and 43% vitamin tree water, it boasts a lighter, more refreshing finish and is suitable for those trying out Vitamin C serums for the first time.

Finish off your skin care routine with the Vitamin 75 Maximizing Cream, which is formulated with 75% sea buckthorn water to fade blemishes and improve skin elasticity, as well as sunflower seed oil and macadamia oil to seal in moisture. Since the cream is rich in Vitamin E, it’s recommended to be used with the Pure Vitamin C 21.5% Advanced Serum to maximize the serum’s effects.

If you want an extra kick to achieve refined and clear skin, try the Natural Vitamin 21.5% Enhancing Sheet Mask. This mask contains 11% vitamin tree water and 10.5% green tea extract to replenish dehydrated, tired skin.

Green Tea & Enzyme Powder

A holy grail for acne-prone skin, By Wishtrend’s Green Tea & Enzyme Powder is gaining traction in the beauty world. It gently exfoliates dead cells and residue from skin using papain, an enzyme found naturally in papaya. Other ingredients include antioxidant-rich green tea powder to soothe and purify skin, baking soda for deep cleansing, and coconut-derived surfactants to retain skin moisture. Boasting a low pH, it paves the way for clearer, brighter and healthier skin. All you need to do is sprinkle some powder onto the palms of your hands, mix with lukewarm water, lather up and massage onto face to cleanse.

Green Tea & Enzyme Powder Wash

Other acne-fighting products from By Wishtrend include the Mandelic Acid 5% Skin Prep Water with AHA to exfoliate skin, the Acid-Duo 2% Mild Gel Cleanser and Acid-Duo Hibiscus 63 Cream containing LHA and PHA for gentle exfoliation, the Sulfur 3% Clean Gel topical treatment to soothe blemishes, and the hydrocolloid Clean Skin Shield Patch to foster healing of acne.

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