Consider This Your Download on Upcycled Clothing

Upcycled clothing brand, Miaou on sustainable fashion
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Courtesy of Miaou

WHO: Alexia Elkaim, Creative Director and Founder of

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How would you define “upcycling”? 

Upcycling, to me, is giving new life to old material or product through repurposing intention. 

There is so much confusion around what sustainable fashion is—in layman’s terms, how would you describe it?

It’s challenging because, ultimately, fashion is not a sustainable industry. Producing clothes, even “sustainably,” is, by nature, not ethical for the environment. I think it’s important to address that first and foremost. However, there are tons of ways we can be ethical in our practices, which include and are not limited to making high-quality products, using recycled materials, not using hazardous/chemical products, and ethical and fair labor practices. Those are the ones we focus on at Miaou.

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