Many people consider the word "clean" to be synonymous with "healthy," whether that's healthy for themselves, the planet, or both. In all actuality, though, the word "clean" doesn't really mean much at all. That's
Because it's not regulated, and there is no agreed-upon definition, it's up to individual companies to decide what "clean" means to them. "We at The Jojoba Company believe it to mean products that are carefully created and produced without any toxic ingredients or harmful chemicals," Engsall continues. "The ingredients used are ethically sourced and made with the health of the body and the environment in mind."
"To me, the term 'clean beauty' means prioritizing the use of natural, organic, non-GMO, and sustainable ingredients that nourish and benefit the skin," LeRoux says. "Clean beauty products also consider the safety of the final product, the sustainability and recyclability of packaging, and the elimination of the use of known no-no’s, like sulfates, parabens, and petrochemicals. And, of course, clean beauty should always be cruelty-free from ingredients to final formulation."