As a fashion editor, every so often, I come across a brand that really grabs me, and then I simply can’t stop thinking about it. That’s exactly what happened when I
first discovered Isa Boulder back in January this year. Eager to find out more about the brand after spotting some photos of its stunning ruched swimsuits on Instagram, I hoped to place an order, only to realize it hadn’t officially launched yet. My instincts told me it was about to be big, though.
Fast-forward a few months, and Isa Boulder is now sold on MatchesFashion and has become an insider favorite. Interested to find out more about the Bali-based brand’s quick rise to cult status among the fashion set, I reached out to founders Cecilia Basari and Yuli Suri. Ahead, read our interview in which they dive into how they started out in swimwear, why local artisans are key to the brand, and the most popular pieces from the collection.