Laura Modi's journey to beginning Bobbie, the only female-founded and mom-led organic infant formula company in the United States, is a quite personal one. It was 2016, and Modi had just
given birth to her first daughter and was faced with the unanticipated reality that she—like many women—could not sustainably breastfeed. Wandering through the aisles of her local pharmacy in search of a suitable formula, Modi was stunned by the lack of options and quickly realized that the market needed a serious update. Thus, Bobbie was born. The brand was built to uncomplicate baby formulas through European-inspired, thoughtful ingredients, emphasizing what is not in the formula. Think no fillers, persistent pesticides, antibiotics, or other unnecessary additives.