Recently, The Cleo Bag has been Prada's coveted item du jour, but I have a feeling a new launch is about to rise to the top. Prada just debuted a denim collection that's
100% certified organic and sustainably produced. The line includes denim shorts, dresses, jackets, jeans, and even a cute bra top, all emblazoned with that ever-so-recognizable triangle logo. Considering how popular the brand is among celebrities—did you catch the Haim sisters' head-to-toe Prada looks at this year's Grammys?—it's only a matter of time before stars catch on to the new collection.
"To maintain a high level of sustainability, the denim is dyed using the 'Acquasave' system, a type of dyeing where the water consumption is well below the standard, thus, allowing a saving of 10 liters of water for each linear meter of fabric," Prada said in a statement. The brand also explained that its organic cotton comes from farms with low environmental impacts and is free from pesticides and fertilizers. Scroll down to shop the new Prada organic denim line.