I Hate to Break It to You, But 2021 Is the Year of the Croc

This surge in popularity isn't

just anecdotal or some kind of delirium brought on by too much Instagram. According to global fashion search platform Lyst's 2020 report, these shoes were the eighth most-wanted item in the world last year, with average monthly searches for Crocs hitting a total of 135,000. True, our response to dressing during the pandemic has meant we've steered towards more comfortable pieces—it's no surprise that Birkenstocks's Arizona sandals are number two on that list or that Nike's joggers are fourth. Then in April it was revealed the Crocs has experienced growing online sales. According to the BBC sales "rose by 75.3% in the first quarter and made of a third of total sales for the period". The Guardian reports it reached £331m in sales "just days after a gold pair of Crocs appeared on the Oscars red carpet, sported by musician Questlove, the awards’ musical director."

Of course, this isn't the first time fashion has tried to make Crocs popular but it's probably the most successful. Both Christopher Kane in 2017 and Balenciaga in 2018 created high-fashion versions of the shoe, with the former offering a marbled and bejewelled Croc and the latter offering a platform style in bright block colours. However, this time, influencers love them, as do the A-list. Ariana Grande, Pharrell Williams, and Justin Bieber have been seen wearing the trustiest of squeaky flats. Not to mention those aforementioned gold versions. We already know the fashion industry loves Crocs, so now with the Instagram crowd and celebrities on board, we've reached the holy trinity and the tipping point for a trend to go mainstream, which clearly is the case. 

While I realise that it's still going to take a bit to win some people over, I think this reader's comment sums it up: "I'll probably see them loads on Insta over springtime styled really well, and by summer, I'll have converted and be wearing them." And that, dear readers, is how fashion works. Keep scrolling to see Crocs in action. Then, go on to see the ones you can shop right now.