I Only Have 20 Minutes to Get Ready—Here's My Secret Weapon

Who What Wear's senior market editor Nicole Akhtarzad Eshaghpour is proof that you can get a lot done in 20 minutes. The effortlessly stylish editor—and busy new mom!—is notorious for being polished

at all times, and she's here to tell us that it's all about having the right tools that allow her to multitask, like the Dyson Corrale™ Straightener ($500). "The cord-free flexibility is really a game changer," says Eshaghpour. "I have really long hair, and when I use other tools, I always get tangled when I try to do the longest pieces in the back." It also doesn't hurt that she can literally pick out an outfit as she styles her hair. (The tool has up to 30 minutes of cord-free run time.)

But the real kicker? The flexing-plate technology. "I've always loved how smooth a straightener makes my hair feel but was afraid of using one regularly because of the damage, so knowing that the Dyson Corrale can do the same job (but better) with less heat and less damage makes all the difference," she says. Here's how it works: The flexing plates shape around hair, gathering it neatly together on each pass for more control. This means you can achieve the same style but don’t have to use as much heat compared to conventional straighteners. "It makes me so much more comfortable using a straightener again," Eshaghpour shares. 

Here, she gives us a look into 20 minutes of her extremely efficient routine, where we get to see everything she can get done in a matter of minutes.