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@claire_mostWay more lightweight than your classic foundation, a skin tint is exactly what you'd expect—a low-maintenance,
barely there hint of colour and coverage that evens out skin tone but lets your natural complexion shine through. If, like me, you're used to applying base products as a way of covering up breakouts or redness, then here's a word of warning: Skin tints do no such thing. However, there's been something thrilling about embracing skin tints as a way to show off the bits of my skin that I do like rather than thinking of makeup as a means to camouflage. And make no mistake—the best skin tints really do leave your complexion looking great, spots and all.
It's not just me who's experiencing this change in mindset, either. Research conducted by Ciaté London shows that makeup consumers are actively seeking out more lightweight options when it comes to complexion products, with a 180% increase in internet searches for "natural everyday makeup" in the past year. In fact, four in 10 consumers confirmed that they'll be ditching full-coverage foundation for good, with over half of people surveyed saying that they felt more confident in their own skin having experimented with more natural-looking makeup recently.