Here at Who What Wear, we're no strangers to reporting on trends. We're always taking a look at the runways of each season, what's in demand from a buying or production
level, looking at what's translating to consumers, and putting it all together into seasonal trend reports that you can look to for inspiration. Mandy Lee, also known as @oldloserinbrooklyn, has taken her expertise as a trend forecaster to the masses on TikTok. While many users on TikTok can be quick to "cancel" certain trends and judge others for wearing them, Lee prioritizes personal style in her trend reporting. She educates her audience on what's new in the fashion scene along with a background on its popularity but will accompany those videos with how to style trends to your taste and remind her followers that it doesn't have to work for them, and that building style takes time.
With her account, Lee shares her love of the fashion industry and what's new but is always encouraging her followers to retain their individuality when consuming trends. While we have already spent too much timing watching all her videos, we thought we'd ask the trend expert herself on which trends she thinks are worth investing in for the long term, and how she creates a balance between following trends but staying true to herself. We've learned a lot from her, and we think you will too.