You're Going to Use These Eye Shadow Palettes a Lot, So They Pay for Themselves

Even if you don't experiment with eye makeup looks often, I still believe an eye shadow palette is a basic makeup item that just about everyone needs. Now, I'm not saying

you need to create a smokey eye or do something very artistic and creative, but you can create some very pretty and subtle looks with a palette, especially a neutral one.

A neutral eye shadow palette is just so versatile. Sure, you can get some simple everyday looks with it, but with the right mixing and matching, you can also create some dramatic and on-trend eye makeup looks for a night out or special occasions. And then you've got enough shades for everything in between those two as well. Neutral doesn't have to be boring at all.

Seriously, I'm telling you, if you're going to invest in one eye makeup thing, why not make it a neutral eye shadow palette? And for those of you who like to think about cost per wear (like I do), you're probably going to use it so often that the return on investment is going to be impressive. Take a look at some options below and happy shopping.