15 years ago, Who What Wear was born out of a goal to make fashion and style accessible for all. It certainly has been a wild ride, starting from a little
site in 2006 to the brand you currently read (and shop from) today. We've launched two brands (Who What Wear x Target and Who What Wear Collection) and are finding new ways every day to connect with our readers on a deeper level. Not only has a lot changed for us, but the sartorial world isn't the same it was in 2006. We thought we'd take a trip down memory lane and remind you of all the fashion moments we've reported on since we started. Be prepared to be filled with nostalgia and have the desire to dig into your old stuff or have a laugh at some of the things you thought was très cool. Trust us, we felt the same way. From hot pink Motorola Razrs to sultry cut-outs, we've rounded up our fashion favorites from 2006 to 2021. By no means this is not a comprehensive list of everything in the past 15 years—but it's a pretty good summary.
We don't want to keep you waiting from stepping into our little time machine, so you can just go ahead and keep scrolling.
As a side note: to celebrate our big 15th birthday we're offering a 15% discount on WWWC as well as a gift with purchase. You can choose from the scarf spotted on the fashion set, Merit's cult-favorite lip oil, or Versed's Dew Point moisturizer. We hope you will join us in celebrating our birthday and share the news of our birthday promo.