I’m the Head of Fashion Direction at Amazon—7 New Finds You'll See Everywhere

Sally Singer embodies every sense of the term "tastemaker," as she is known for her sharp eye and innovation in the fashion and digital spaces. Following a storied career spanning two decades

at Vogue, she left last year for a new venture as the head of fashion direction at Amazon. Singer actually gave us a glimpse into what it means to be at the helm of the fashion team for the retail giant. "My role involves advising my colleagues across all divisions of Amazon Fashion on what's new and what's next in the world of style," she told us. "Amazon has a global and diverse fashion-engaged customer base (I like to say that we dress the whole world!), so it's a great responsibility and a huge privilege."

Given her expertise and product knowledge, we thought there could be interest in learning about the new Amazon finds Singer personally loves and thinks will resonate with customers everywhere in the coming season. "When I am shopping on Amazon, I look for my idea of 'essentials' (i.e., clothes that are elegant and efficient and that make me smile)," she explained. "'Everyday extraordinary' is my motto for 2022… Bring on the rhinestones, roses, and pearls." Oh, and in terms of the labels she gravitates toward the most in the fashion offering, they really run the gamut. "At Amazon, I love to see what The Drop does next‚ both the influencer collections and the staples," she said. "I am a huge fan of men's classic workwear brands, so you will always find items from Carhartt, Champion, and Levi's in my cart. From The Shop by Shopbop, I splurge on Vince and Rag & Bone. And from Luxury Stores, well, I just love it all."

Below, you'll uncover Singer's top seven Amazon picks right now. Keep scrolling for shopping inspiration from one of the industry's most authoritative powerhouses.