If you frequent Who What Wear for shopping or style advice, chances are you’ve come across an incredibly chic outfit reference from Chrissy Rutherford’s Instagram. Her signature style (think high-waisted denim
paired with a perfectly tailored blazer) has dominated street style for the last decade, and she’s become a fashion force to be reckoned with. Over the last several years, Rutherford has become the ultimate multi-hyphenate: She is a writer, entrepreneur, digital creator, and brand consultant. This year, Rutherford launched her own newsletter, Fwd Joy, in which she shares her unique perspective with her audience, covering a vast range of topics from her relationship with therapy and tarot card reading to beautifully curated shopping guides. Rutherford has undoubtedly established her voice in the industry, garnering the attention of over 160,000 followers, that transcends fashion.