These Under-$100 Nasty Gal Pieces Caught My Attention, so I Decided to Try Them

Photo:

@indyabrown

Ever since Sophia Amoruso first started the brand in 2012, Nasty Gal has been a poignant memory of my early

adulthood. It was like a prelude to the wave of Instagram brands we see a lot of now—where buying into the biggest social media–driven trends is only a matter of opening an app. When I was a college student on a shoestring budget, Nasty Gal was a regular part of my wardrobe, especially when club-hopping was on the agenda. Then, through a series of unfortunate events, the company went bankrupt in 2016 and later became another retail arm of Boohoo's fashion empire.

Since its demise, I admittedly forgot about it. A slew of trendy, affordable fashion brands launched in the meantime, and I started to look elsewhere. But as shopping became a part of my daily routine as a market editor, Nasty Gal became a name that repeatedly blipped across my radar again. In the years since I last shopped the site, it's undergone a  transformation. The selection has become more "adult" with more timeless staples, and the brand has revved up its offerings with the addition of timely collaborations. (Celebrity stylist Maeve Reilly's collab was the most recent.) Ultimately, the refocus from teeny-bopper fashions to more elevated trends compelled me to give it another chance and see if it's another brand I should add to my current shopping Rolodex. 

To give me (and all of you, of course) an idea, I ordered a bunch of items and took them on a test run. For my honest thoughts and a review of which finds came out on top, keep scrolling.

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