How Victoria Beckham Successfully Paved Her Way in the Beauty Industry

Victoria Beckham is unstoppable. She has become a style icon—both with her influential personal style and her eponymous ready-to-wear line—and, most recently, a beauty connoisseur with the launch of the clean,

inclusive, high-performance beauty brand Victoria Beckham Beauty. Sarah Creal, the CEO, and Beckham, the creative director, have tremendously grown the brand while maintaining their unparalleled standards and belief that beauty should complement and empower the dynamic lives women lead.

Since its launch in 2019, the brand has expanded into esteemed beauty retailers such as Violet Grey and Net-a-Porter and fostered a skincare collaboration with celebrated stem cell scientist Augustinus Bader. Victoria Beckham Beauty was immediately recognized for its new beauty standards, gaining major attention with sellout products such as the Satin Kajal eyeliner, Lid Lustre eye shadow, and the latest launch, Posh Gloss. Beckham and Creal met while Creal was working at Estée Lauder—a milestone in her 25-year career in beauty—and the two began a working relationship that would forever transform their careers. It was at Estée Lauder that Beckham created two best-selling capsule collections before she took the leap and started her own beauty brand.

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