"Although we often find that a woman may know what a certain diamond size 'sounds' like, she doesn't
always know what it looks like. There is usually a moment of serendipity when they realize how much bigger a diamond is in person, especially a Hearts on Fire diamond, which tends to face up significantly larger due to the perfect symmetry, perfect proportions, perfect polish, and perfect alignment. Of course, depending on where you are in the U.S., the answer will differ. The West and East Coasts tend to buy a bigger average center, so their perception of 'big' is going to be different than someone in the middle of the country. However, on average, a two-carat is definitely a head-turner, and overall women perceive this to be a big look!" — Krista Beermann, Hearts on Fire