Photo:
@garbagecore and c/o Made in Tomboy.For emerging and small-scale fashion labels, Milan can be a
tough nut to crack. With big players like Prada, Gucci, Bottega Veneta usually taking center stage at Milan Fashion Week (already one of the most crowded fashion week calendars), it's a difficult task to get the fashion set to take notice without the advantage of big budgets and a celebrity front-row. While established Italian houses continue to deliver exciting collections, it's important not to ignore the under the radar talent that also contributes to Italy's reputation as a go-to for fashion innovation and craftsmanship. In the spirit of always looking for what's next, presenting, seven brands we see as worthy challengers to shake up the Italian fashion scene.
A few have already gained enough momentum and excitement to attract buyers from Matches and Net-a-Porter, so it's only a matter of time before they show up everywhere else. From resort-focused brands like Le Sirenuse Positano to newcomers that champion sustainability like Garbage Core and Gioia Bini, these are the Italian brands to watch.