Before I was an editor here at Who What Wear, I read the site as a fan for years. (Life comes full-circle, doesn't it?) I remember learning about brands that are widely loved
today like Ganni, Sandy Liang, and Nanushka when they were first on the rise from reading my now co-workers' stories, so it's pretty clear they know how to spot a cool brand when they see one. Since started to work with them, I've found even more brands that I think should be on your radar too, whether it's to diversify your shopping destinations or add them to your dream wardrobe for some style inspiration.