Suddenly, Thornton was a first-time, self-funded, solo founder with a purchase order from a retailer with over 200 stores. But with incredible instincts and a fearless tenacity, Thornton masterfully pulled it
off. Then, after two successful years, those instincts led her to a daring business move. In December 2016, she voluntarily pulled the entire line to reformulate, rebrand, and relaunch with a crystal-clear vision for the future of Klur. “I understood this was a niche for me. I could actually be a Black-owned brand that was eco-inclusive, that can make products for everyone, but also give an elevated aesthetic to Black beauty,” Thornton says. And between the gravity of both her business decision and her vision, she wasn’t willing to cut any corners.