Created by dynamic duo CEO Christine Martey-Ochola, Ph.D., and CFO Anne Cheatham, Nuele came about due to their goal of wanting to have healthy, happy, shiny, and manageable hair without the need
for chemical relaxers or keratin treatments, which are notoriously hard and damaging on the hair.
"Basically, we wanted to have it all; to be able to show the many sides of hair that we have been blessed with," they explain on their website. "Curls one day. Straight the next. We put our heads together with our chemistry and biology backgrounds and voilà! Nuele was born."
As of right now, you can shop their single all-star hair product, the Hair Serum, which they cite as the only clean, all-in-one, lightweight, residue-free yet oil-rich formula on the market.