With our social lives largely put on hold, many of us, the Who What Wear UK team included, utilised our time spent indoors to experiment with new makeup, skincare, and haircare. But which
products were we buying the most? With our interest piqued, we set about finding out.
From John Lewis & Partners and ASOS to Net-a-Porter and Cult Beauty, we asked some of beauty’s top retailers to tell us which five beauty products are most in demand. Keep scrolling to discover the most popular beauty products of 2020, and see how many you can tick off your bucket list.