Back in the days when online shopping wasn't really a thing (I promise I'm not as old as I sound), I remember being on the way back from a trip with my family and
Nostalgia has been rising on all levels of fashion, from outwear to jewelry. Coach's recent collections are what I've been wanting from the brand for years—combining its archival silhouettes with fashion-forward colorways and modern trends. In quarantine, I found myself sifting through old Coach purses on eBay, but with the brand's latest releases, I may just have to pull the plug on a new one. There's no doubt that Coach's leather goods are top-notch quality, so when you add on A+ marketing and design that still aligns with the aesthetic of today's consumer, you have a hit. I've seen at least five TikToks of Gen-Z'ers talking about how they want the brand's Pillow Tabby bag today alone, so their strategy is clearly working. Not to mention they have some of the most creative brand content on their social media accounts right now, like creating meaningful videos on societal topics called #CoachConversations, collaborating with brands like Champion, and enlisting with celebrities from Megan Thee Stallion to Paris Hilton and Jennifer Lopez for campaigns. Below, check out the best bags from Coach that I'm loving right now.