These 20 Skincare Gems Will Help Unclog Your Pores With Minimal Effort

With our social lives largely put on hold, many of us, the Who What Wear UK team included, utilised our time spent indoors to experiment with new makeup, skincare, and haircare. But which

I Live for Shopbop's Epic Sales—57 Items I Am Absolutely Losing It Over

The time is here: Shopbop just dropped its most epic sale of 2021, and I’m here to report that it’s stocked with so many unmissable pieces to add to your cart. If you

There's No Such Thing as Too Much Knitwear—Here Are 30 Amazon Finds to Prove It

Now that winter is in full effect, there is nothing stopping me from stocking up on the cutest knitwear. Indulging in this kind of retail therapy is much more satisfying now

I Found My New Go-To Brand for Holiday Shopping—The Gift Ideas Are Endless

When the holiday season finally rolls around, my friends and family can almost always predict what I'm going to give them: clothes. I wish I wasn't such a predictable gift giver,

Dakota Johnson Wants Us to Normalize Sexual Wellness

What's coming up in 2022? What are you excited about?

ÉG: We're launching in a new category in the beginning of the year, and we're also launching a couple of activations

The Wait Is Over: Fendi x Skims Is Here, and It's Even Better Than We Thought

The day we've all been waiting for is finally here: The Fendi x Skims collab drops today. On Tuesday, the long-awaited collaboration between Skim's founder Kim Kardashian West and Fendi creative director Kim Jones—both

My Friend Wanted My Thoughts on What to Buy at H&M—I Said These Pieces

H&M is often a go-to shop for many due to its wide arrange of items, including basics and trend-driven pieces. In fact, one of my good friends considers the retailer to be one of

These 20 Retinol Creams Can Minimize Acne and Wrinkles in One Fell Swoop

We love retinol, plain and simple. It's one of the most beloved skincare ingredients recommended by derms and estheticians alike for its youth-enhancing properties, but we also now know it to be

Thank God I'm a VIB—Sephora's Holiday Savings Event Will Save You So Much Cash

If you know me at all, you know that I am a beauty-product loyalist. Once I find a product that I like, I stick with it, and I will happily pay

I Rarely Shop for Clothes on Amazon, But These 29 Finds Are Changing That

I'll be honest: When I get the itch to shop for something new to wear, I rarely go to Amazon. My first instinct is instead to open up tabs at retailers like H&M, Mango,

30 Affordable Cozy Basics That Look Really High-End

Fall is here and Thanksgiving is fast approaching, which means that all I want is to be cozy. Soft and warm clothing makes winter weather infinitely less brutal, so stocking up on