I'd Skip Every Major Trend In Favor Of These 8 Cool Basics

Not to sound like a broken record, but we need to talk about wardrobe basics. If you're a regular Who What Wear reader, you already know we report on, discuss, and shop

I'm a Fashion Editor—Here Are the 10 Minimalist Clothing Brands I Always Wear

When I'm getting dressed, I tend to gravitate to clean lines and modern tailoring—aka minimalist clothing. While I don't always dress in minimal pieces, they definitely make up a big part

A Treasure Trove of Birthday Outfits to Wear on Your Big Day

If there were ever an occasion to leave it all on the table sartorially, it’d be your birthday, the one day of the year when all eyes are on you. And that applies

18 Luxurious Body Products I'm Treating Myself to This Fall

With our social lives largely put on hold, many of us, the Who What Wear UK team included, utilised our time spent indoors to experiment with new makeup, skincare, and haircare. But which

Cardigans, Cowboy Boots, and Knit Sets: All the Fall Pieces I'm Scooping Up RN

I'm going to get straight to it: I've been in a fall-shopping marathon. I've said before that summer has always been my favorite season, but recently, I've really been second-guessing my loyalty

Amal Clooney Wore a Red Carpet Accessory You Can Get on Amazon for $12

George and Amal Clooney have kept relatively low profiles in the last year, so it was exciting to see them make a stylish return to the red carpet. Naturally, Amal didn't wear

25 Jeans, Sweaters, Boots, and Coats You Won't Regret Ordering From Shopbop

Shopbop's sale section is a thing of beauty, but it's not often that it has sitewide sales. Just a few times a year, in fact. Well, the good news is that one of those times is now,

Bella Hadid's Under-$250 Sneakers Are Soon to Be the Next It Shoes

Up until recently, if you spotted sneakers in any fashion capacity, nine times out of 10, they were a pair from New Balance—either 990v5s or 550s. But after one too many sightings

I Wasn't Excited for Cold Weather Until I Saw This New Sherpa Line

Ever since I moved from Florida to New York City, my biggest fear has been experiencing my first real winter. I'm used to endless sunshine, palm trees, and light jackets on

I Never Wear Brown Boots, But I'm Converted Thanks to These 25 Styles

We know what you're thinking: When it comes to putting your fail-safe black boots to the side, how can you manage? And most importantly, why would you do that? Well, because

You’re Welcome, I Spotted These 7 Street Style Shoe Trends at Nordstrom

Now that street style has made its big return this fashion month, we've made sure to give you all the details on the style of the showgoers. From the color trends