My Favorite Small Brands Are Popping Off This Season—30 Picks You Have to See

I may have started working at Who What Wear only a year ago, but I have found a plethora of small brands along the way. Whether it's sourcing through PR companies

The Boot Trend I Predict Everyone Will (Actually) Wear This Fall

Although much has been said about the return of party attire and "revenge" heels as 2021 is being hailed as the onset of the new "roaring twenties," I think it's safe to say that there's still an

Here's How Makeup Artists Remove Waterproof Mascara Without Ruining Their Lashes

Waterproof Mascara

Photo:

@tobimakeup

Waterproof mascara is a rugged and resilient makeup product. It can hold its own against a teary-eyed wedding ceremony, unexpected

Charli XCX Told Us the #1 Trend That Makes a 'Fit Really Pop

If anyone knows how to turn heads, it's Charli XCX. The British pop star and music mogul has perfected the art of her grunge-meets-glam aesthetic over the years with signature elements like high-volume hair and

7 "New" Trends That Were Due for a Comeback

The sayings everything comes back around and that everything new is old certainly apply to fashion. We doubt that there's any designer among us who doesn't extensively look through archives when working on

Hailey Bieber's New Under-$200 Bag Is Likely to Sell Out on Nordstrom

As much as I'd like to pay Hailey Bieber's closet a visit, I've yet to do so, but I imagine that her Bottega Veneta bags alone take up an entire section of the

Meet Dany Garcia: The Brilliant Businesswoman With an Expanding Empire

To say Dany Garcia is a powerhouse is an understatement. Her vast entrepreneurial pursuits speak for themselves: she is a chairwoman, entertainment magnate, founder, investor, philanthropist, professional athlete, and producer. Dany

They're Here: The 6 Popular Coat Trends That Will Define Fall and Winter

Out of all the fashion staples in our wardrobe, the coat is probably the item that worked the hardest last year, and something tells us the same will be said for 2021. As we

An Oldie, But Goodie Wardrobe Staple Is Staging a Comeback—Here’s How To Wear It

Denim skirts have been thrown back into the ring after a series of seasons left on the bench. They became too ubiquitous, and fashion girls moved onto other items—but thanks to

We Shop For a Living, and Here Are the Under-$40 Items We Stan

Oh, hey, it's us, your favorite Who What Wear editors. We're back again to showcase our styling capabilities and highlight the newest pieces from our namesake clothing line. If you're familiar with this

We Shop For a Living—Here Are the Under-$40 Items We Stan

Oh, hey, it's us, your favorite Who What Wear editors. We're back again to showcase our styling capabilities and highlight the newest pieces from our namesake clothing line. If you're familiar with this

If It's Not Cozy, I Don't Want It—Everything On My Fall Wishlist RN

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

I always have considered myself a cozy girl at heart,

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