The Preppy Sweater Trend That's About to Dominate Fall 2021

Every time fall comes around, without fail, I find myself rewatching the "sweata weatha" clip from Saturday Night Live featuring Amy Poehler and Maya Rudolph. Can you blame me? Even though Los

These Brown Lip Glosses Are Already Inspiring Our Cool Weather Makeup Looks

Ah, lip gloss, the product that was likely many of our first coveted stash of beauty products in our youth. For me, lip gloss was a staple. But I was only allowed

These Are the 15 Fragrances to Embrace This Fall

Don’t get me wrong. I am a summer baby through and through. I like the heat, I like floaty clothes, I like sun-kissed strands, I like freckled noses, and I really

23 Fall Sneakers That'll Make Jaws Drop

Just like any other shoe style, sneakers are seasonal, especially since they're usually even more colorful than your average casual shoes. Sneaker trends are typically represented by color, texture, and the sole,

What I Wore This Week—Pernille Teisbaek Shared 5 Epic Looks

For years, Pernille Teisbaek has been a fixture on the fashion scene, frequently snapped by street style photographers for her approach to style that blends her mastery of Scandinavian minimalism with

Shop Like an Editor: 12 Trends I'm Wearing Until Further Notice

I'm back with another edition of Shop Like an Editor, rounding up all of the pieces I'm wearing IRL. This time around, I'm diving into all of the trends I'm currently trying as

No Lie: These Products Will Transform Your Nails

With our social lives largely put on hold, many of us, the Who What Wear UK team included, utilised our time spent indoors to experiment with new makeup, skincare, and haircare. But which

These 9 Fall Pieces Are Cozy, Versatile, and Downright Chic

I won't lie—when September hit, I went straight into fall mode. Cinnamon-scented candles replaced their summery, tropical counterparts. I've added layers to my 'fits despite rising temperatures. I've even been ordering

24 Designer Tote Bags That Will Stand the Test of Time

Perhaps it’s a reaction to the micro-bag trend, but it seems as though everyone in the fashion industry has set their sights on a style that falls on the complete opposite side

The Evidence Is Clear: These 6 Shoe Trends Are Set for Fashion Stardom

Gearing up for the inevitable cold weather is like preparing for battle—you've got to be well equipped. Arguably, one of the most important categories to be on the lookout for in the

10 Brilliant Outfit Trends All the Coolest Fashion People Are Flaunting

Trends are always top of mind for us here at Who What Wear. We talk a lot about bag trends, denim trends, dress trends, shoe trends—you name it. But something we'd like

H&M Has So Many Amazing Items on Sale Right Now—You Won't Regret These 29

H&M just launched its mid-season sale. And the discounts are really good at up to 50% off. On that note, there are a huge amount of items that are reduced. And sure, you

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