I think about trends a lot (it's my job, after all), but the truth is I'm quite picky about the trends I actually buy. The reason? The sheer number of outdated,

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. From trend forecasting to street style and

Photo:

@fashionwithjazz

There are two things I'm currently dreaming of. The first is jetting off on a

There are thousands of brassieres on offer, but if you're looking for the one you can wear day in and day out, then we've got answers.

There are three things you

The thought of having a summer that's as close to "normal" as we can get is making me feel all sorts of things, but mostly excitement. I'm excited to have more and

The thing about trends is they come and go. Of course, not all are created equal, and some stick around longer or reemerge more often than others, but the general tendency to

There's a range of pretty summer dresses that trickle in each season. Some of the said styles are more trend driven (like those picks with of-the-moment cutout details), and others skew on the

Photo:

@ddylanthomass for @shopsyro; Courtesy of Kim Shui; Courtesy of Momma

Fashion editors are acutely aware that everyone's relationship to clothing is personal.

I recently highlighted the power of the white button-down shirt. The piece is not only classic but is also incredibly forward at the moment. Well, on the other end of the

This year’s swim trends are tempting in their absolute prettiness, but I’m an editor who appreciates cost-per-wear as much as I do an impulse purchase, so it seems right to shine

Over here in sunny Los Angeles, it feels like summer may never end, which, for the record, I'm not the least bit mad about. Since I anticipate months more of beach

Finding a perfect swimsuit can be just as tricky as finding the perfect pair of jeans or white cotton T-shirt. There are so many options on the market that it's hard to weed out