One thing I’m looking forward to in 2021? Swimwear. Summer is fast approaching and I’m already thinking ahead to what I’ll be wearing. Looking to celebs and fashion insiders, there are
It's no secret that our editors are shopping experts. Putting together the hundreds of stories we publish weekly means that we shop (like, a lot) so we can constantly bring you the coolest picks
Similar to the beauty industry, trying to navigate the wellness world can be a slippery slope. There's not one capsule, powder, or tincture that isn't strategically marketed to make it seem
As a beauty editor, I'm acutely aware of the overwhelming number of new makeup items brands launch on a weekly basis. There's a ton of stuff constantly vying for our attention. Even still,
Happy Wednesday! It's time for our weekly installment of new arrivals. In case you're unfamiliar, every week, I search high and low to find the best in designer and fast-fashion pieces—all
There's a hair trend happening on Instagram. Wait, I should be more specific… There are five hair trends happening on Instagram. Everyone, from the most fashion-forward celebrities to influencers and editors,
This year, I've been all about trying to be more sustainable. Whether it's where I shop or how I buy groceries, it's definitely something I am much more conscious about. I'm
If you're a shoe person like I am, you probably pay close attention to footwear newness on the fashion scene. Right now is a particularly exciting time to be thinking about
With our social lives largely put on hold, many of us, the Who What Wear UK team included, utilised our time spent indoors to experiment with new makeup, skincare, and haircare. But which
Remember last year's cottagecore trend? Well, here comes fashion, ready to give us yet another trend with a questionable moniker. This time, it's dark academia. While it absolutely sounds like a class
If you're tired of hearing about both skinny jeans and baggy pants, let's take a break and talk about neither. Let's instead discuss Lily-Rose Depp and the pants trend she's been
It's been a while, but there are actually things and events worth getting dressed for again. We might not be in stiletto and ballgown territory just yet, but might I say