Zara Is Low-Key One of the Best Places to Buy Perfumes—Here Are Our Favorites

When it comes to Zara's beauty section, you don't want to sleep on the fragrances. I think you'll be surprised at how many different perfumes the retailer has in stock. There's a

I Was Afraid of Virtual Shade Matching Until This Cult Beauty Brand Launched One

There are certain things about our new normal that I'm not quite getting used to: missing my friends, walking down a busy street, and trying on products in-store. When it comes

RIP To My Coats, It’s Blazer Weather Now–These Are The Only Ones I Want To Wear

It's finally not freezing beyond belief, so let's take a moment to properly relish this moment the way

These Are the Best Shoes to Wear With a Midi Skirt

The warmer weather is just around the corner which means we'll soon be living in light, flimsy frocks, easy-going denim shorts, and easy-breezy skirts. Midi skirts, in particular, are a perennial

10 Black-Owned Boutiques and Vintage Shops Fashion People Will Love

In honor of Juneteenth, we’re taking cues from the #NewBlackFriday initiative, which encourages buying products or services from Black-owned businesses to help tactically address systemic economic inequality. Our niche has always

The Secret Place I Look for Affordable French Trends

A few years ago, I visited the & Other Stories headquarters in Stockholm and was amazed at how much they could churn out from that relatively small office. But as I learned,

How This Lingerie Trend Weirdly Made Me Happier

Without question, lingerie is such a personal topic, particularly when it comes to preference and shopping for the right style and fit. While we’ve shared universal tips like the three bra

Trendy Nordstrom Items That'll Make You Want to Ditch Every Basic in Your Closet

I don't know about you, but these days, when I get dressed, I really get dressed. While my appreciation for quality basics has certainly increased over the past year, when it

"I'd Wear These For the Rest of My Life" and 17 More Everyday Leggings

Leggings may be our go-to basic these days (and, like, always) but they're not all made equally. Speaking from personal experience here, I have pairs that serve very different purposes: my workout leggings

Midriff Flossing Is Still a Thing, Here’s How to Pull Off the Risqué Trend

Here at WWW, we love to call out trends in the early stages of their infancy before they become a “really big deal.” About this time last year, fellow editor Lauren Eggertsen

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