Lady Gaga Wore a Beautiful Caped Coat Ahead of Her Inauguration Performance

Lady Gaga has performed at a range of venues from the Super Bowl to the Grammys, but there's no doubt that Wednesday will be a particularly special one. She will be singing the National

I'll Just Say It: This Trend May End Skinny Leather Pants As We Know Them

Leather pants have always been a winter staple in my book. I can't imagine getting through the season without at least one go-to pair, which is what I usually opt for in place of

There's a Reason Fashion's Best Buyers All Know About This Sustainable Brand

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we'll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need

I’m A Fashion Editor, Here Are 5 Budget-Friendly Items I’m Buying For Winter

We drop new pieces from our Who What Wear line several times a season, but our recent drops from the winter collection might have to be my favorite. From faux leather pants to

7 Hailey Bieber Jewelry Trends We'll All Wear in 2021 (and 7 She's Ignoring)

If you follow Hailey Bieber on Instagram, you know that her jewelry collection is something to behold. Even when she's just wearing workout clothes or a swimsuit, she's always dripping in gold and

7 Fashion Girl-Approved Trends That Will Earn You Major Compliments

Taking a look at the fashion unfolding on Instagram at the moment, there’s no doubt that a number of micro-trends are bubbling up. And let me just saw that all of

25 Winter Boots That Look Cool But Don't Cost a Ton

Cute shoes that don't break your bank account? Yeah, sign me up. Seeing as we're still in the depths of winter and will be for several more months, a solid pair of boots is

How Dr. Barbara Sturm’s Unique Skincare Philosophy Changed the Beauty Industry

Perhaps the most influential person in beauty, Dr. Barbara Sturm, renowned aesthetics doctor and founder of the cult-favorite skincare line: Dr. Barbara Sturm, has completely transformed the industry through one simple

Bought by You: The 20 Most-Purchased Fashion Items of December

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. From trend forecasting to street style and

7 Jewelry Brands You'll Find In Every Fashion Girl's Collection

As style people ourselves, we always have an eye on what fashion folk are into. Whether it's the denim trend they all agree upon or the wardrobe basic stocked in their closets, we make it

The Best Times of Year to Buy Clothing for Less

Is it just us, or does scoring a great piece for a ridiculously affordable price also make you feel weirdly victorious? It’s that feeling of somehow cheating the system or being let in