How Dr. Barbara Sturm’s Unique Skincare Philosophy Changed the Beauty Industry

Perhaps the most influential person in beauty, Dr. Barbara Sturm, renowned aesthetics doctor and founder of the cult-favorite skincare line: Dr. Barbara Sturm, has completely transformed the industry through one simple

Bought by You: The 20 Most-Purchased Fashion Items of December

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. From trend forecasting to street style and

7 Jewelry Brands You'll Find In Every Fashion Girl's Collection

As style people ourselves, we always have an eye on what fashion folk are into. Whether it's the denim trend they all agree upon or the wardrobe basic stocked in their closets, we make it

The Best Times of Year to Buy Clothing for Less

Is it just us, or does scoring a great piece for a ridiculously affordable price also make you feel weirdly victorious? It’s that feeling of somehow cheating the system or being let in

I'm the Pickiest Denim Shopper—These Are the Only Brands I Trust

For the longest time, I thought I just wasn't a jeans kind of girl. Crazy, I know. But for most of my life, the only jeans I encountered were the kind that

12 Outfits 20-Something Celebs Can't Stop Wearing

Each decade in life comes with its own set of milestones. Whether it's buying your first car and landing that dream job or marrying the love of your life and starting a

10 Ankle Boots With Socks Outfits to Copy ASAP

Now that winter is in full swing, it's time to pack away your summer sandals and slides and trade them in for stylish yet snow-friendly ankle boots. The cold-weather shoes come

I Live in Black Sweaters and Think These 19 Are the Absolute Best

There are certain wardrobe staples that will never, and I mean never, go out of style no matter how many trends may come and go. Among them are vintage jeans, black ankle boots,

I Rounded Up the Best Free People Items so We Can All Start the Year Off Right

So far, 2021 is looking a lot like 2020, which is actually not so bad because we're all pretty used to sheltering in place and making the most out of this

I'd Add These Beautiful Shopbop Items to Cart Even If I Weren't a Fashion Editor

If you're reading this, you're probably a fan of Shopbop (and honestly, who isn't?). I, for one, am a big one. One of the many things I love about it is how

Without a Doubt, This "Sickly" Nail Color Is Going to Eclipse All Others

If you ask me, mauve is probably one of the most deeply misunderstood colors just in life, but especially so as it pertains to nail polish. Like puce (which is actually a

The Outfit "Mistake" I Fully Embrace Now—Don't Come for Me

When I was growing up, there was one divisive dressing choice that was often considered an “outfit mistake”—wearing socks with sandals. It’s to note that wearing white socks with black dress shoes

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