Bought by You: The 20 Most-Purchased Fashion Items of November

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. From trend forecasting to street style and

We Tested This Crowd-Pleasing Perfume and Scored So Many Compliments

This fragrance smells like:
Something light, crisp, floral, and feminine.

My favorite thing about the fragrance is:
That it’s sweet and feminine without being overpowering.

The scent reminds me of:

30 Not-So-Basic Basics That Are Cool Without Even Trying

If you read Who What Wear on the reg, you'd know we love a good basic more than anything. We're all over the best leggings, tees, and jeans worthy of your next restock but today we're

Kate Middleton Just Wore the Trend I'd Gladly Ditch My Skinny Jeans For

Kate Middleton and Prince William have been active on Zoom calls with charities throughout the pandemic, but this week they decided to take the show on the road. They embarked on a socially-distanced

Meet The Bougiest, (Yet Surprisingly Affordable) Lingerie Trend I've Been Loving

Much like anything form-fitting, or that requires fasteners to put on, bras have taken a backseat in

I'm 59 Years Old, and I Consistently Wear These 5 Chic Outfits With Sweatshirts

While everyone's version of the "perfect outfit" various based on personal style, the goal for many is to go for a look that's chic and easy. And that's of utmost importance

5 Outfits I Wear on My Imaginary Holiday Getaways

In my imaginary life, I'm a pro traveler, jetting off in luxury to the most special places with my most favorite people and without a care in the world. My travel

27 Excellent Gift Ideas I Dug Up on Free People

It's the time my credit card has spent all year preparing for: holiday shopping. And if I'm being honest with myself, I'm getting down to the wire, and I'm feeling the

20 Trending Coats and Jackets I Currently Can't Stop Thinking About

Because I live in Los Angeles, shopping for all kinds of outerwear (especially coats) is a little treat. I know I don't need coats and jackets in quite the same way

Ouai Founder and Author of Blowing My Way to the Top Jen Atkin Is Unstoppable

Jen Atkin has proven that a lot can happen in three years. In 2017, we sat down with Atkin as our very first guest on Second Life, who revealed how she became

Hey Sneaker Trends of 2021, We See You

As 2021 approaches, our sartorial focus continues to zero in on all of the trends that will enter the spotlight in the coming months. In fact, we recently showcased a smattering